01 / The problem
Your Insta does the work, your website lets you down.
Followers don’t convert. The handoff from feed to booking is broken — they land on a slow page, can’t find the trial CTA, and bounce.
For Lancashire’s combat sports gyms
Websites that fill your mat.
More trial bookings, more members, more revenue. Built by a local who’s actually trained for 12 years.
Book a free site review at your gym
Blackburn · 45-min driving radius
12 yrs on the mats
5 yrs in CRO
Lancashire, in person
Combat-sports specialist
WordPress · Shopify · Wix
The problem
Three things costing Lancashire gyms their members.
02 / The problem
The free trial button is buried.
Most gym sites bury the trial CTA, ask for too much info, or send users off-site. Trials get lost between curiosity and the door.
03 / The problem
You’re invisible on “gym near me”.
No Google Business Profile optimisation, no local schema, no reviews strategy. The big chains eat your lunch on local search.
What I do
Two things I do.
01
Build a converting website
A complete build designed around how combat sports gyms grow: trial bookings, member retention, local search. Fixed price, no surprises, weekly progress updates.
02
Improve an existing website
A focused fix for gyms losing trials to friction. Better homepage, tighter booking flow, Google Business Profile set up properly.
About TJ
“The website is the door. My job is making it easier to walk through.”
My parents pushed me into Taekwondo at nine. I trained for seven years, then switched to kickboxing with my dad for another five. Twelve years on the mats — not a fan, not a tourist.
I spent the last five years in conversion-rate optimisation, working on sites that lived or died by the booking flow. I know exactly which fixes get more first-timers to book a trial. I’m based in Lancashire, I’ll come to your gym, and I’ll help you fill more mats.
12 yrs
on the mats
5 yrs
in CRO
One niche
combat sports gyms
Blackburn
Lancashire-based
How it works
Four steps. No agency theatre.
01
Free site review at your gym
30 minutes, in person. Bring a brew.
02
The plan
Written or verbal, no jargon. What’s working, what’s costing you members, what to fix first.
03
Build or improve
Fixed price, no surprises. I show you progress weekly.
04
Hand over and grow
Site goes live, conversion tracking goes on, we measure trials month by month.
FAQ
Things coaches usually ask.
I’ve trained in Taekwondo and kickboxing for 12 years. I know the language coaches use, the difference between a free trial and an intro offer, and why a beginner’s first impression matters before they ever walk in. Generic agencies don’t. I also lead with conversion, not aesthetics — the deliverable is more members, not a nice-looking site that doesn’t convert.
Combat sports gyms are the focus, but I’m open to working with other fitness businesses — CrossFit boxes, small group studios, anything where the buyer and the problem are similar. Get in touch and we’ll see if it’s a good fit.
I drive over, we sit down for 30 minutes, I open your site on my phone and go through it the way a prospect would. I’ll point out what’s costing you trial bookings. Free, no pitch deck, no slides.
A new build takes 4–6 weeks for a single location, longer for multi-location. An improvement project is typically 2–3 weeks. Fixed price, weekly progress updates.
Yes. UK hosting on 20i or Krystal (~£8–£11/month). Ongoing support is hourly or a small monthly retainer — your call.
That’s the improvement service. I look at your homepage, trial booking flow, and Google Business Profile, identify what’s costing you bookings, and fix it. Right for gyms that don’t need a full rebuild.
Get in touch
Book your free site review.
Fill in the form below and I’ll be in touch within one working day to arrange a visit. If you’d rather email or call, the details are in the footer.
Book your review
Free 30-minute site review at your gym.
No pitch deck, no slides, no pressure. I’ll come and see your space, look at what you’ve got, and tell you straight what’s costing you members.